PERFORMANCE MARKETING MANAGER·AUSTIN, TX·10 YEARS

I scale B2B pipelines for the products people actually use.

Currently: Manager, Performance Marketing at SonarQube
$40M

Pipeline generated in 2025 — 43% YoY at SonarQube.

$12.3M

Annual budget owned across 8 paid platforms globally.

10+ years

SonarQube · Block · BodyMatter · Indeed · Tegna · Hearst.

Skills, ranked

Top 10 capabilities by 2026 demand × demonstrated experience.

A snapshot of what I do best, weighted by both market demand for B2B performance marketing in late 2025/2026 and how heavily my resume actually demonstrates each.

Scroll to explore →
RANK 01

People Management

Mkt Need 9/10Experience 10/10

Where structure meets execution.

  • Indeed — global teams of 6 (paid social) & 7 (incubator); mentored 4 marketing associates monthly
  • SonarQube — cross-functional partnership across Creative, ABM, SEO, Product, PMM
  • BodyMatter — defined roles for 3-person team across Design, Content, Paid Media
SonarQube · Indeed · BodyMatter
RANK 02

Channel Marketing — Paid Social

Mkt Need 10/10Experience 10/10

One discipline, eight platforms, where the buyer actually is.

  • SonarQube — global B2B execution across LinkedIn, Meta, Reddit, X, Yahoo! JP, LINE, and newsletter placements
  • Indeed — identified Reddit and LinkedIn as net-new B2B/B2C acquisition channels; allocated $10.2M to vertical-first paid social
  • Block | Square — B2B Square paid social plans on LinkedIn and Meta for US and Canada
SonarQube · Block | Square · Indeed
RANK 03

Budget Management

Mkt Need 8/10Experience 10/10

Where the OKR meets the spend.

  • SonarQube — owned $12.3M annual budget across 8 paid platforms
  • Indeed — managed $10.2M vertical-first paid social; secured a $1.25M incubator scope expansion
  • Indeed (Incubator) — 80+ campaigns at $500K average; $1.2M annual incubator spend
SonarQube · Indeed · BodyMatter
RANK 04

Go-to-Market Strategy

Mkt Need 9/10Experience 8/10

Where 0-to-1 product meets first cohort.

  • Indeed (Incubator) — value-prop testing, sales collateral, lifecycle for 22 zero-to-one products
  • Indeed Hiring Platform — launch messaging framework; 4,986 interviews scheduled in 10 days
  • BodyMatter — D2C incentive marketing strategy and operating playbook
Indeed · BodyMatter
RANK 05

Lifecycle Marketing

Mkt Need 8/10Experience 8/10

Activation, retention, expansion — the full arc.

  • BodyMatter — segmentation + channel optimization delivered 68% LTV:CAC improvement on SleepWatch
  • BodyMatter — A/B testing framework + personalization across the customer journey
  • Indeed — lifecycle and full-funnel tactics across 22 incubator products
BodyMatter · Indeed
RANK 06

A/B Testing

Mkt Need 8/10Experience 8/10

The default operating mode of performance.

  • BodyMatter — built customer-journey A/B testing framework from scratch
  • Indeed (Incubator) — standardized testing methods + documentation across 22 products
  • Hearst — A/B tested and monitored campaigns across 70+ client accounts
BodyMatter · Indeed · Hearst
RANK 07

Data Analysis

Mkt Need 9/10Experience 7/10

Reading the funnel, finding the inflection.

  • Indeed (Incubator) — analyzed 200+ B2B/B2C campaigns to assess product-market fit globally
  • Block | Square — incrementality + platform analyses to inform direct-response strategy
  • Pursuing — Post-Grad in Power BI & Data Analytics, UT McCombs (May 2026)
Indeed · Block | Square · BodyMatter
RANK 08

Google SEM & Display

Mkt Need 7/10Experience 9/10

The search-intent backbone.

  • SonarQube — Google SEM as a core channel in the global B2B mix
  • Tegna · KENS5 — managed 100+ digital campaigns across SEM, social, display
  • Hearst — data-driven recommendations across 70+ client accounts
SonarQube · Tegna · Hearst
RANK 09

AI-Augmented Marketing

Mkt Need 10/10Experience 7/10

Where the team operates with AI as a teammate, not a tool.

  • SonarQube — leveraging AI for creative generation, performance optimization, reporting, and workflow automation
  • Pursuing — Power BI & Data Analytics (UT McCombs, May 2026) to deepen the AI + analytics edge
  • Shipping decisions on AI-driven attribution and creative testing in a $12.3M paid budget
SonarQube · Continuing education
RANK 10

SQL

Mkt Need 8/10Experience 5/10

Table stakes for data-driven marketing.

  • Working knowledge applied across analyst-track roles for cohort analysis and reporting
  • Pursuing — Post-Grad in Power BI & Data Analytics, UT McCombs (May 2026)
Across roles · Continuing education

Experience

Where the work has lived.

SonarQube 12/2024 — Present Manager, Performance Marketing
Block | Square 10/2024 — 11/2024 Demand Generation Specialist
BodyMatter 10/2023 — 03/2024 Head of Growth Marketing
Indeed 07/2017 — 08/2023 Senior Manager, Paid Social → Growth Marketing Analyst (5 roles)
Tegna · KENS5 03/2016 — 07/2017 Senior Digital Sales Specialist
Hearst · SA Express-News 01/2014 — 02/2016 Senior Digital Strategist · Digital Advertising Specialist

Testimonials

References, in their own words.

A few colleagues, leaders, and partners have offered to speak to the work.

"

Having collaborated with Taylor during a brief yet impactful period, I can attest to her exceptional abilities in the realm of growth marketing. Among the many managers I've encountered, Taylor stands out as one of the most proficient and dynamic professionals I've had the pleasure of working with. She seamlessly navigated our organization during a challenging phase, swiftly instituting various strategies and refining workflows that significantly enhanced our company's growth trajectory.

Taylor's proactive approach, coupled with her data-driven methodologies and systematic mindset, played a pivotal role in optimizing our growth marketing and paid media efforts. Her profound expertise in these domains is unmistakable. Yet, what truly distinguishes Taylor is her kindness and her collaborative spirit, which made every project a joy to be a part of.

I wholeheartedly endorse Taylor for any director or managerial level position in growth marketing. Her invaluable contributions and remarkable qualities undoubtedly make her an asset to any team fortunate enough to have her onboard.

Courtney Williams Content Manager · Copywriter · Social Media Manager · Email Marketing Manager Block | Square Direct Report
"

Taylor is an exceptional marketer who led our team to excellence during her time at Indeed. She was committed to supporting her team members' goals and sought opportunities for individuals to achieve their full potential. Taylor excels at solving complex roadblocks, working with cross-functional teams to deliver business objectives, identifying new growth levers, and optimizing existing user flows to drive measurable adoption. Taylor is a valuable asset to any organization and I hope to work with her again someday!

Quinn Byron Paid Media Manager Indeed Direct Report

About

I'm a Growth Marketing Leader with a decade of experience scaling high-impact products at industry-leading tech companies — from Indeed's 0-to-1 incubator to SonarQube's enterprise B2B motion.

My work sits at the intersection of analytics and creativity: pipeline modeling that finds the channel, A/B frameworks that prove the lift, and creative that earns the click. I've owned multi-million-dollar budgets across LinkedIn, Meta, Google, Reddit, and TikTok, and I lean on AI tooling for reporting, creative generation, and workflow automation.

Currently focused on AI code verification — reaching engineering and security audiences with the kind of plain, evidence-led marketing that complex technical buyers actually trust.

Currently SonarQube · Manager, Performance Marketing
Education B.A. Advertising, Texas State (Cum Laude) · Power BI & Data Analytics, UT McCombs (May 2026)
Based Austin, TX

Get in touch

Have a B2B pipeline that needs more lift?

Looking to talk shop, swap notes on AI-augmented marketing workflows, or open a role you think I'd be the right fit for — happy to connect.