PERFORMANCE MARKETING MANAGER·AUSTIN, TX·10 YEARS

I scale B2B pipelines for the products people actually use.

Currently: Manager, Performance Marketing at SonarQube
$40M

Pipeline generated in 2025 — 43% YoY at SonarQube.

$12.3M

Annual budget owned across 8 paid platforms globally.

10+ years

SonarQube · Block · BodyMatter · Indeed · Tegna · Hearst.

Skills, ranked

Top 10 capabilities by 2026 demand × demonstrated experience.

A snapshot of what I do best, weighted by both market demand for B2B performance marketing in late 2025/2026 and how heavily my resume actually demonstrates each.

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RANK 01

People Management

Mkt Need 9/10Experience 10/10

Where structure meets execution.

  • Indeed — global teams of 6 (paid social) & 7 (incubator); mentored 4 marketing associates monthly
  • SonarQube — cross-functional partnership across Creative, ABM, SEO, Product, PMM
  • BodyMatter — defined roles for 3-person team across Design, Content, Paid Media
SonarQube · Indeed · BodyMatter
RANK 02

Channel Marketing — Paid Social

Mkt Need 10/10Experience 10/10

One discipline, eight platforms, where the buyer actually is.

  • SonarQube — global B2B execution across LinkedIn, Meta, Reddit, X, Yahoo! JP, LINE, and newsletter placements
  • Indeed — identified Reddit and LinkedIn as net-new B2B/B2C acquisition channels; allocated $10.2M to vertical-first paid social
  • Block | Square — B2B Square paid social plans on LinkedIn and Meta for US and Canada
SonarQube · Block | Square · Indeed
RANK 03

Budget Management

Mkt Need 8/10Experience 10/10

Where the OKR meets the spend.

  • SonarQube — owned $12.3M annual budget across 8 paid platforms
  • Indeed — managed $10.2M vertical-first paid social; secured a $1.25M incubator scope expansion
  • Indeed (Incubator) — 80+ campaigns at $500K average; $1.2M annual incubator spend
SonarQube · Indeed · BodyMatter
RANK 04

Go-to-Market Strategy

Mkt Need 9/10Experience 8/10

Where 0-to-1 product meets first cohort.

  • Indeed (Incubator) — value-prop testing, sales collateral, lifecycle for 22 zero-to-one products
  • Indeed Hiring Platform — launch messaging framework; 4,986 interviews scheduled in 10 days
  • BodyMatter — D2C incentive marketing strategy and operating playbook
Indeed · BodyMatter
RANK 05

Lifecycle Marketing

Mkt Need 8/10Experience 8/10

Activation, retention, expansion — the full arc.

  • BodyMatter — segmentation + channel optimization delivered 68% LTV:CAC improvement on SleepWatch
  • BodyMatter — A/B testing framework + personalization across the customer journey
  • Indeed — lifecycle and full-funnel tactics across 22 incubator products
BodyMatter · Indeed
RANK 06

A/B Testing

Mkt Need 8/10Experience 8/10

The default operating mode of performance.

  • BodyMatter — built customer-journey A/B testing framework from scratch
  • Indeed (Incubator) — standardized testing methods + documentation across 22 products
  • Hearst — A/B tested and monitored campaigns across 70+ client accounts
BodyMatter · Indeed · Hearst
RANK 07

Data Analysis

Mkt Need 9/10Experience 7/10

Reading the funnel, finding the inflection.

  • Indeed (Incubator) — analyzed 200+ B2B/B2C campaigns to assess product-market fit globally
  • Block | Square — incrementality + platform analyses to inform direct-response strategy
  • Pursuing — Post-Grad in Power BI & Data Analytics, UT McCombs (May 2026)
Indeed · Block | Square · BodyMatter
RANK 08

Google SEM & Display

Mkt Need 7/10Experience 9/10

The search-intent backbone.

  • SonarQube — Google SEM as a core channel in the global B2B mix
  • Tegna · KENS5 — managed 100+ digital campaigns across SEM, social, display
  • Hearst — data-driven recommendations across 70+ client accounts
SonarQube · Tegna · Hearst
RANK 09

AI-Augmented Marketing

Mkt Need 10/10Experience 7/10

Where the team operates with AI as a teammate, not a tool.

  • SonarQube — leveraging AI for creative generation, performance optimization, reporting, and workflow automation
  • Pursuing — Power BI & Data Analytics (UT McCombs, May 2026) to deepen the AI + analytics edge
  • Shipping decisions on AI-driven attribution and creative testing in a $12.3M paid budget
SonarQube · Continuing education
RANK 10

SQL

Mkt Need 8/10Experience 5/10

Table stakes for data-driven marketing.

  • Working knowledge applied across analyst-track roles for cohort analysis and reporting
  • Pursuing — Post-Grad in Power BI & Data Analytics, UT McCombs (May 2026)
Across roles · Continuing education

Experience

Where the work has lived.

SonarQube 12/2024 — Present Manager, Performance Marketing
Block | Square 10/2024 — 11/2024 Demand Generation Specialist
BodyMatter 10/2023 — 03/2024 Head of Growth Marketing
Indeed 07/2017 — 08/2023 Senior Manager, Paid Social → Growth Marketing Analyst (5 roles)
Tegna · KENS5 03/2016 — 07/2017 Senior Digital Sales Specialist
Hearst · SA Express-News 01/2014 — 02/2016 Senior Digital Strategist · Digital Advertising Specialist

Testimonials

References, in their own words.

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About

I'm a Growth Marketing Leader with a decade of experience scaling high-impact products at industry-leading tech companies — from Indeed's 0-to-1 incubator to SonarQube's enterprise B2B motion.

My work sits at the intersection of analytics and creativity: pipeline modeling that finds the channel, A/B frameworks that prove the lift, and creative that earns the click. I've owned multi-million-dollar budgets across LinkedIn, Meta, Google, Reddit, and TikTok, and I lean on AI tooling for reporting, creative generation, and workflow automation.

Currently focused on AI code verification — reaching engineering and security audiences with the kind of plain, evidence-led marketing that complex technical buyers actually trust.

Currently SonarQube · Manager, Performance Marketing
Education B.A. Advertising, Texas State (Cum Laude) · Power BI & Data Analytics, UT McCombs (May 2026)
Based Austin, TX

Get in touch

Have a B2B pipeline that needs more lift?

Looking to talk shop, swap notes on AI-augmented marketing workflows, or open a role you think I'd be the right fit for — happy to connect.